The Story Behind Becammo: Malta’s First Threading Studio

Becammo began with a simple observation: eyebrows deserve more than a rushed, one-size-fits-all appointment. When founder Brenda Cammo arrived in Malta to study English, she recognised that there was room for a studio focused entirely on eyebrow shaping with threading, a technique with deep roots in India and the Middle East.

That insight became Becammo, Malta’s first studio dedicated to threading and eyebrow design. Today, the studio welcomes clients in Sliema and Swieqi, bringing together precise hair removal, personalised brow mapping and a professional approach to hygiene and aftercare. For clients, the story is not only about where Becammo started. It is also about what a dedicated brow experience can look like when your natural features, hair growth and comfort are taken seriously.

How a move to Malta led to a brow-specialist studio

Brenda Cammo is a Brazilian pharmacist who moved to Malta with the initial goal of learning English. Her professional background brought a careful, methodical perspective to beauty services, particularly around hygiene, consultation and responsible client guidance.

While living in Malta, she noticed a gap in the local beauty market. There was no studio wholly dedicated to eyebrows using threading as its central technique. Brow services could be found in wider salon menus, but a space centred on mapping, shaping and maintaining brows with thread was not yet part of the landscape.

Brenda saw an opportunity to create something more focused. Rather than treating eyebrow shaping as a quick add-on, Becammo was built around the idea that brows influence facial balance and should be approached with attention to the individual. That meant looking beyond a trend-led shape and considering natural hair direction, density, asymmetry and the client’s own preferences.

The aim is not to give every client the same brows. It is to work thoughtfully with the brows they already have.

Why threading became the foundation of Becammo

Threading is a hair-removal technique that uses a twisted thread to catch and remove hairs. Its history spans thousands of years and is commonly associated with traditions from India and the Middle East. At Becammo, threading is the foundation of the eyebrow service because it allows the artist to work in small, controlled areas while shaping the brow line.

The technique is also useful for clients who prefer an approach that does not use wax. During a professional appointment, the brow artist can assess the area, plan the shape and remove unwanted hairs gradually rather than working from a pre-set template.

Threading can still involve some temporary discomfort, particularly for clients who are new to the technique or have sensitive skin. A responsible studio should set clear expectations, use clean single-use materials and explain what to do after the appointment. At Becammo, cotton thread is the standard material, while polyester thread is available for clients with an allergy to cotton. The thread is disposable and used for one client only.

Precision is only one part of good brow design

Threading is the tool, but brow design is the wider process. A polished result depends on how the technique is used. Before shaping begins, an artist may consider the natural arch, the starting point of the brow, the tail, the way hairs grow and the overall balance between both sides.

Perfect symmetry is not always realistic because faces and brows are naturally asymmetrical. The goal is usually visual harmony, not forcing identical lines. This is why a thoughtful consultation matters, especially if you have sparse areas, an old shape you are growing out, over-plucked brows or a preference for a softer finish.

From pioneering threading to a complete brow experience

Becammo was founded as the first studio in Malta fully dedicated to threading and eyebrows. That clear starting point still shapes the experience today. The service is designed around the needs of people who want their brows to look considered without losing their individuality.

Over time, the studio has expanded its service menu, but brows remain central to its identity. Clients can book eyebrow threading and design, as well as services such as tint or henna, depending on the finish they would like to discuss. Brow lamination is also available for clients interested in a brushed-up, more styled brow look.

Each option serves a different purpose. Threading shapes the natural brow by removing unwanted hairs. Tint or henna can add visual depth to the brow area. Brow lamination focuses on setting the brow hairs into a more lifted direction. None of these services should be treated as interchangeable, and the most suitable choice depends on your brow hair, skin, daily routine and preferred result.

A studio designed for different brow types

Malta is home to a highly international community, and Becammo’s client base reflects that diversity. Brenda and the studio team work with many eyebrow types, including those commonly associated with European, American, Canadian, African, Arab and Latin backgrounds.

This does not mean assigning a single brow shape to an ethnicity. Every person has individual hair texture, density, growth pattern and facial features. It means recognising that a technique should be adapted rather than applied mechanically. Coarser hairs, fine hairs, fuller brows, sparse tails and uneven growth all call for a tailored approach.

For a first appointment, it can be helpful to explain what you usually do with your brows, whether you fill them in with make-up and whether there is a feature you would like to preserve. This gives the artist useful context before shaping begins.

What happens at a professional threading appointment

For many people, the difference between a basic tidy-up and a studio brow appointment is the care given before and after the thread is used. At Becammo, the process is built around a documented hygiene protocol, client information and aftercare guidance.

1. A look at your natural brow pattern

The appointment begins with your existing brows. The artist considers which hairs support your natural shape, where there may be unevenness and how much hair should be left in place. If you are growing out an old shape, the plan may be more conservative to avoid removing hairs you are trying to keep.

2. Mapping and shaping with purpose

Brow mapping helps guide the design. It is not about drawing an identical shape on every face. Instead, it gives the artist reference points to create proportion and balance. Your own preferences matter here. You may prefer a straighter brow, a subtle arch, a fuller front or a clean but natural finish.

3. Threading and detail work

The thread is used to remove hairs around the intended brow shape. Because the work is carried out in small sections, the artist can check the shape as it develops. The appointment is also an opportunity to tidy areas such as between the brows or the upper brow line where appropriate for your chosen look.

4. Aftercare guidance for your skin

Some temporary redness can occur after threading. Your aftercare should take account of how your skin is feeling on the day. Avoid rubbing the area, and be mindful of products that may irritate freshly threaded skin. If you use active skincare products or have a relevant skin sensitivity, mention this before the service so the studio can guide you appropriately.

Why professional standards matter in eyebrow services

Eyebrow shaping may seem simple, but the skin around the eyes is delicate and the result is visible every day. A professional environment matters for more than appearance. It supports a more consistent, comfortable and informed appointment.

At Becammo, hygiene is part of the service rather than an afterthought. Single-use threading material, documented protocols and a clear approach to client care are especially important when work takes place close to the face. Brenda’s pharmacy background also informs the studio’s emphasis on responsible practices and realistic advice.

Professional care also means knowing when not to overdo it. Removing too much hair can make a brow harder to maintain over time. A good brow design should give you a clean, balanced result while respecting the growth you have available. If a dramatic change is not right for your current brow condition, an honest recommendation can be more valuable than an instant transformation.

Two Malta locations, one brow-led philosophy

Becammo now has two locations in Malta, one in Sliema and one in Swieqi. This makes it easier for residents, visitors and expatriates to book a brow appointment at a location that suits their routine.

• Sliema: 6, Triq Manwel Dimech, Sliema, MT, SLM 1059.
• Swieqi: 17 Triq il-Mizura, Swieqi, MT, SWQ 2064.

Whichever studio you choose, the approach remains rooted in the original Becammo idea: brows should be shaped with care, technical attention and respect for the person wearing them. Whether you are booking regular maintenance, trying threading for the first time or returning to create a more balanced shape, the appointment should feel personal rather than formulaic.

Is threading right for your brow routine?

Threading can suit clients who want a clean, defined brow shape and prefer an alternative to wax. It may also appeal if you value precise hair removal around the brow line. However, the right service always depends on your skin, your current brow condition and the look you would like to achieve.

Before booking, think about a few practical questions:

• Are you looking for a subtle tidy-up or a more noticeable reshape?
• Are you growing out areas that have been over-plucked?
• Would you like to discuss tint, henna or brow lamination alongside shaping?
• Do you use active skincare products near your brows?
• Do you have a known sensitivity to cotton or other relevant products?

Sharing this information at the appointment helps the artist recommend a sensible approach. If you are unsure which brow service to choose, asking questions before you book is a useful first step.

A story that continues with every appointment

The story behind Becammo is a story of specialisation. It began when Brenda Cammo introduced a dedicated threading studio concept to Malta and built a space where eyebrow design could receive the attention it deserves.

That founding idea is still visible in the way the studio approaches each client: understand the natural brow first, shape with intention, keep hygiene and comfort in view, and avoid imposing a single definition of beauty. If you are ready to experience professional threading and personalised brow design in Sliema or Swieqi, choose the service and location that suit you, then book online. If you have questions about your brows before booking, the studio can help you understand the options.

Frequently asked questions

What makes Becammo different from a general beauty salon?

Becammo was founded as Malta’s first studio dedicated to threading and eyebrow design. Brows are central to the studio’s approach, with attention to mapping, natural hair growth, personalised shaping and professional hygiene practices.

Does threading use wax or tweezers?

Threading uses a twisted thread to remove unwanted hairs. At Becammo, the standard material is cotton thread, with polyester thread available for clients who have an allergy to cotton. The thread is single-use and disposable.

Will my brows look identical after threading?

Natural brows and facial features are not perfectly symmetrical. The aim is to create a balanced appearance that works with your natural growth pattern, rather than forcing both brows into exactly the same shape.

Can I book threading if I have sparse brows?

Yes, but the shaping plan should be tailored to the hair you have and the areas you may be trying to grow out. Tell your brow artist about your goals so the appointment can focus on preserving useful growth while tidying the overall shape.

How should I prepare for my first threading appointment?

Arrive with a clear idea of the type of finish you prefer, and let the artist know about any relevant skin sensitivities, allergies or active skincare products used near the brow area. Avoid trying to reshape your brows immediately before the appointment.

Where can I book a Becammo eyebrow appointment in Malta?

You can book online and choose either the Sliema or Swieqi studio, along with the eyebrow service that best matches your needs.